Joanna Peña

I’m a Latina Miami-based lifestyle content creator and spirits marketer, serving as Florida Field Marketing Manager for Campari America. With over 20 years connecting brands, talent, and audiences, I’ve worked with top spirits companies like Bacardi, Remy Cointreau, and Beam Suntory, as well as high-profile talent and niche influencers across Miami, New York, Los Angeles, and Puerto Rico. I help my community discover the best cocktails, restaurants, wellness routines, products, and experiences — blending professional expertise with a playful, approachable, bilingual voice that makes every recommendation feel like it’s coming from your most trusted friend.